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NEWS | Panelist during ‘Turning customers into fans’ at the Customer Service Festival 2014

Bijgewerkt op: 3 jul. 2019

Netherlands’ Customer Festival on the 10th of June 2014.

Keynote panel discussion ‘Turning your customers into “fans”: Connecting with your social customer to enhance brand loyalty

Moderator: David Rosen, Head of Strategy, Analytics and Consumer insights, TIBCO

Nanne Bos, Head of Global Branding, ING Bank

Karlijn Vogel-Meijer, Social Media Manager, KLM

Sabrina Naouri, Online Marketing Manager, Telfort

Roundtable sessions:

Examining the danger of not striking the right balance between retention and acquisition in your marketing strategy.

On 10-11 June of this year, Netherlands' Customer Festival will be held in Amsterdam. Comarch is a Gold Sponsor of the event.

On June 10 at 14:30, Joanna Gawęda, CRM & Loyalty Consulting Director, will deliver a presentation entitled 'How to leverage your loyalty margins using game mechanics?'. In addition, the representative of Comarch will lead a panel discussion (roundtable sessions), whose theme is 'Gamified brainstorming on gamified loyalty in various business industries'. The discussion will take place on 10 June from 11:30-12:30 (table 3).

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