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Nespresso Vandaag
Date
2018
Location
Amsterdam, The Netherlands
Role
Content Manager
Project type
interim
Responsibility:
Copywriting, project management, communication, adapt campaign per medium for a Digital Outdoor Campaign, that combines print and display advertising.
Key message:
If you order your coffee before 12:00, you will receive it the same evening. This service is only available on weekdays.
Goal/Target:
To increase flexibility and availability towards the consumer and to show Nespresso’s innovative identity also on delivery services.
Media:
Morning editions local newspapers, homepage take-over news sites and digital outdoor campaign train stations in the major cities of the Netherlands.
Design & Development: Moxie Digital Agency.
