Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Digital Outdoor Campaign - Nespresso Vandaag
Date
2018
Location
Amsterdam, The Netherlands
Role
Content Manager
Project type
interim
Created copy, project management, communication, adapt campaign per medium for a Digital Outdoor Campaign, that combines print and display advertising.
Key message:
“Vandaag voor 12:00 besteld is vanavond geleverd”. If you order your coffee before 12:00, you will receive it the same evening. This service is only available on weekdays.
Goals:
To increase flexibility and availability towards the consumer and to show Nespresso’s innovative identity also on delivery services.
Media:
Morning editions local newspapers, homepage take-over news sites and digital outdoor campaign train stations in the major cities of the Netherlands.
Digital Design & Development:
Moxie Digital Agency, Amsterdam
