CURRICULUM VITEA

Energetic Digital Marketing professional specialized in the development of content strategies and implementation tactics. Experience in website and conversion optimization, social media, content management, digital branding, and proactive communication. Creative, hands-on and result driven. Passionate about leveraging technology to enhance brand visibility and engagement.​

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Key Achievements:
 

1. Achieved a 137% growth in conversions within the first year of implementing a new product strategy as a Product Manager at Medida, resulting in significant revenue increase and improved financial performance.

2. Successfully led a team of over 20 voluntary marketing and communication professionals as a Marketing Manager at Duurzame Week, developing festival and corporate marketing strategies that resulted in increased brand awareness and engagement.

3. Improved global content performance and campaign effectiveness as a Global Content Manager at SHV Energy, leading to enhanced brand visibility and customer engagement across digital channels, and contributing to overall business growth.
    

Hightlighted Skills:
 

Digital Marketing and Content Strategy:

Proficient in developing and executing creative digital campaigns and content strategies to enhance brand visibility and engagement. Experienced in leveraging various digital channels to drive growth for businesses.
 

Search Engine Optimization (SEO):

Skilled in optimizing websites for improved search engine rankings and visibility. Demonstrated success in enhancing keyword visibility and improving site health to attract organic traffic and leads.
 

Social Media Management:

Expertise in managing social media platforms to cultivate brand presence, engage audiences, and drive customer interactions. Proficient in creating and implementing effective social media advertising campaigns to achieve marketing objectives.
 

Content Production and Management:

Proven ability to produce original and relevant content across multimedia formats, including copywriting, visuals, and videos. Experienced in managing content creation processes and ensuring consistency in brand messaging.
 

Team Leadership and Collaboration:

Strong leadership skills with a track record of effectively leading cross-functional teams and managing diverse projects. Experienced in fostering synergy, agility, and performance within teams to achieve business goals.
 

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Technical Profiency:

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• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

• Advanced knowledge of Adobe Creative Suite (Photoshop, Illustrator)

• SEO tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console.

• Project Management: Slack, Trello, Notion and Jira

• Experienced with Google Analytics, Tableau

• Social media monitoring and publishing: Meta, Buffer, SKED, Hootsuite, Planoly.

• Social Media: Facebook, Instagram, X, LinkedIn, TikTok, Threads and Tumblr

• Familiarity with content management systems (CMS) and customer relationship management (CRM) systems, include: WordPress, WIX, Squarespace, CRM

• Good Proficiency in using AI tools, ChatGPT, Sintra, Manus, Gemini. 

• Basic knowledge SQL & Phyton

• Digital Marketing Automation Systems, Hubspot, MailChimp, Manychat, Make, Canva etc.
   

Education:

Bachelor's degree (BsA) in Communications

University of Applied Sceinces Amsterdam - Amsterdam

2005 to 2011

Major: Marketing Communications

Minor: Spanish, Consultancy & International Business
 

Vocational Eduction (RQF /CQFW 3) in Graphic Design

Graafschap College - Doetinchem

1995 to 1997

Subjects: Design, Art, Art History, History, Psychology, Management, Dutch & English.
 

Work Experience:

Founder - Digital Vibezz

Málaga, Andalusia, Spain | self employed | Sep 2009 - Present | 16 years & 5 months

Helping businesses and brands grow digitally. Interim and freelance digital marketing for creative business, agencies, NGOs or A-list brands. Experience with optimizing conversions, enhancing user experience, creating effective campaigns, implementing SEO strategies, managing social media, and developing strategic content.

Develop and maintain SEO, conversion optimization and social media management for clients: Leo-Q Events, Fluxe Bar and Velvet Riviera.

Providing strategic & tactical digital marketing solutions to grow your business. Build your digital presence, and connect with your audience authentically. Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives.

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Senior Product Manager - Medida

Málaga, Andalusia, Spain · Remote | contract | full-time | Nov 2021 - Jul 2024 |  2 years & 9 months

Responsible for implementing business strategies for client website properties and continuing to build a strategic roadmap for additional features for client websites. Drive engagement and new traffic by defining requirements, content strategies, search optimization and developing new features based on user data. Created digital strategies to enhance client website engagement, resulting in 134% Y-o-Y traffic growth. Developed a roadmap for new features, improved SEO visibility, and initiated global product knowledge sessions.

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Marketing Communication Manager - Duurzame Week

Utrecht, The Netherlands | freelance | part-time | Jun 2021 - Nov 2021 | 6 moniths

Developing a festival- and corporate marketing strategy and creative concepts to promote #greenupyourlife. Also responsible for stakeholder communications, media, and public relations. Managing a team of voluntary marketing and communication professionals.

Designed a marketing strategy for #GreenUpYourLife, managing communications and media relations for the festival. Supervised a team of 20+ volunteers to drive stakeholder engagement and event success.

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Digital Marketing Producer - CanvassCompany

The Netherlands November | freelance | part-time | Nov 2020 - February 2021 | 4 months

Responsible for campaign strategy for digital marketing campaigns. Improve content quality. Managing content creation and digital production to ensure customer success and happiness. Managing team of 5fte.

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Global Digital Content Manager - SHV Energy

Amsterdam, The Netherlands | contractor | full-time | Nov 2019 - Apr 2020 | 6 months

Content production for global digital marketing campaigns, maximizing performance through strategic optimization. Collaborated with local business units and creative agencies to leverage regional insights and enhance campaign effectiveness. Created content for initiatives including; BioLPG and renewables. Selected and managed creative agencies to produce high-quality, lead-generating content. Leveraged analytics across content, social media, and website platforms to optimize performance and SEO effectiveness.

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Digital Marketer - PSA Finanial Services

Amsterdam, The Netherlands | interim | full time | Nov 2018 - Jan 2019 |  3 months 

Customer journey optimization and website development for Private Lease and Financial platforms of Peugeot, Citroën and DS. Digital introduction of the Peugeot Private Lease Deals and implementing campaign or configurator adjustments.

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Senior Content Marketer - Rabobank

Utrecht, The Netherlands | interim | full time | September 2018 - November 2018 | 3 months

Transform customer insights into creative propositions for consumer insurance in cooperation with Interpolis. Working together with other marketing teams, development squads, data-analysts, and communication professionals to improve customer journeys and increase conversion.

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Digital Marketer - Movers & Shakers Recruitment

Rotterdam, The Netherlands | freelance | part time | May 2017 - January 2018 | 9months

Improve visibility and traffic through content distribution. Community management. Content creation and implementation of social media advertising campaigns for Facebook, LinkedIn, and Instagram. Set up and manage Google Adwords campaigns and improve search optimization. Determine brand strategy and implementation tactics. Implement a consistent look-and-feel.

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Digital Marketing Manager - Athlon Car Lease

Almere, The Netherlands | interim | full time | December 2017 - August 2018 | 9 months

Generate more organic traffic and leads. Develop more brand experience through effective copy and SEO copywriting for 'Athlon Essential’ and 'Athlon Private Lease’. Initiate Content Management Optimization projects for a better digital customer journey. Working together with development, sales, e-commerce and, other marketing disciplines to create more synergy between all digital channels.

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Content Manager - Nestlé Nespresso

Amstelveen, The Netherlands | interim | full time | Sep 2016 - Feb 2017 | 6 moniths

Content creation for ATL and BTL communication. Creating copy, visuals, and video. Production of voice-overs, photo shoots and video content. Translate international key messages to the local Dutch market and turn the brand story into a local and relevant message. Adaptation of 360-campaigns, including the materials for digital and performance campaigns and social media. Validation of all marketing content and materials including product sleeves, in-store merchendise and other corporate communications.

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Brand Manager - NationaleVacaturebank.nl (VNU Media)

Amsterdam, The Netherlands | interim | full-time | Sep 2015 - Apr 2016 | 8 months

Define and develop the brand strategy and identity. Monitor a consistent brand implementation and positioning of NationaleVacaturebank on all online channels. Translating market trends into specific product innovations and creative proposals for brand communication, lead generation campaigns, social media and PR. Create social strategy and engagement tactics based on new brand values.

VNU Vacature Media is part of the Persgroep Online Services, now PMG.

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Online Campaigner - Greenpeace

Amsterdam, The Netherlands | interim | full-time | Apr 2015 - Sep 2015 |  6 months

Manage and optimize digital channels. Develop and implement communications and/or campaign strategy. Design and develop online petition-campaigns. Corporate branding; publishing content on relevant platforms such as social media, website(s) and mobile. A/B Testing. Monitor, analyze and improve user friendliness and online interaction. Translate campaign-plans to specific technical specifications, functional design and capabilities in the field of digital innovation.
 

Content & Community Management - Fair + Fair

Amsterdam, The Netherlands | freelance | part-time | Jun 2012 - Apr 2015 | 2 years & 11 moniths

Fair + Fair is a unique sustainable-social-concept store with fair products and social design. Development of community strategy & plan. Campaign ‘Indian Moodz’ during the Elle Inside Design’13 festival. Campaign during sustainable fashion congress Modefabriek’14. Fair + Fair is now called Joy Joy Joy Spaces.

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Online Marketing Manager - Telfort (a KPN company)

Amsterdam, The Netherlands | interim | full-time | Aug 2013 - Feb 2014 | 7 months

Online brand management for the mobile segment. Improve online customer experience and increase customer journeys to enhance call reduction. Optimizing website content and multidisciplinary project management for website releases. Development and implementation of online brand and marketing campaigns, product content and new propositions, such as the introduction of 4G. Advise on cross- and upsell possibilities. A/B testing. Contribute to projects such as the development the Mobiel App. Establish KPIs and targets for better measurability and findability (SEO).

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Community management - MuseumMaanden

Amsterdam, The Netherlands | freelance | part-time | Aug 2013 - Feb 2014 | 7 months

Overall community management of Facebook and Twitter, during the annual festival for multiple museums in order to get more traffic & visitors. Museummaanden is an initiative of the BankGiro Loterij. The was a co-creation with ‘a friend of mine’.

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Online Marketeer - Manpower

Amsterdam, The Netherlands | contract | full-time | Oct 2010 - Apr 2012 | 1 year & 7 months

Implementation and activation of social media including all internal policies. Purchasing online media. Content management and managing corporate websites. Online recruitment campaigns (e.g. ING and TNT). Online communication and activation for the election 'Manpower Secretary of the Year'.Development of instruction guide for writing online copy for social media and e-mailings. SEO & SEA. Set-up and management webcare (2 fte).

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Online Marketeer - Brunel

Amsterdam, The Netherlands | contract | full-time | Nov 2009 - Sep 2010 | 11 months

Improving the quality and uniformity of all online publications. The optimization of online visibility, tracking and response. Development and implementation of social media strategy. Database marketing, e-mailings and online campaigns (e.g. Rabobank). Develop a training on writing online copy. Customize publication process and optimization of job vacancies and advert-texts. Integration of social media's corporate website. Set-up and management of webcare (3 fte).

From 1999 until 2009 I worked in Facility Management, Retail and Hospitality.

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Voluntary Work:

Board Member Marketing & Co-Executive Director - IAA Nederland

Amsterdam, The Netherlands | Mar 2015 - Jan 2020 |  4 years & 11 months

Responsible for the member-communication for the IAA Netherlands. Content creation, website and social media. Event communication, such as: Koffiedik Kijken, Hollandse Nieuwe and the ‘Embassy of Dutch Creativity’ during Cannes Lions Festival of Creativity.

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Social Media Marketing & PR - Embassy of Dutch Creativity

Cannes, France | Mar 2015 - Jan 2017 | 1 year & 11 months

Content creation social media and live communication during the events. We celebrate Dutch creativity during Cannes Lions. Initiative by ADCN, Dutch Digital Design, IAA Dutch Chapter, VEA, Dutch Digital Agencies, Orange Lions.

 

Personal Competencies:

Good communication skills, creative and innovate approach, solution orientated, decisiveness, result driven. Empathetic leader, positive attitude and very collaborative.

 

Courses & Certificates:

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• PRINCE 2 Foundation, LearnIT | Driebergen, October 2009

• Sales & Communication Skills, University of Applied Sciences Amsterdam, July 2008

• Spanish B2, University of Applied Sciences Amsterdam, August 2007
  
   

Language Skille:

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• Dutch: Native

• English: Bi-Lingual/Fluent

• Spanish: Professional B2

• French: Adequate B1

• German: Adequate B1
  
   

References:

Available upon request. Please see LinkedIn for some earlier recommendations. Or Google me.

 

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