WORK EXPERIENCE
More then 15+ years of digital marketing experience. This is a full overview of the freelance, interim and employed working experience of Sabri Naouri
The past 12 years...
CURRICLUM VITAE
2009-2024
FOUNDER & OWNER | DIGITAL VIBEZZ
Interim and freelance content marketing projects for creative agencies, NGOs or A-list brands. Result-oriented and interactive solutions for consistent digital brand experience. The optimization of the user experience through effective campaigns, social media strategies, creative content creation and community management.
2021-2023 PRODUCT MANAGER | Medida | employed | Màlaga, Spain
Responsible for implementing business strategies for client website properties and continuing to build a strategic roadmap for additional features for client websites. Drive engagement and new traffic by defining requirements, content strategies, search optimization and key features that will attract people in key markets around the world.
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2021-present MARKERTING MANAGER | Duurzame Week | freelance 16 hours a week | Utrecht, The Netherlands
Developing a festival- and corporate marketing strategy and creative concepts to promote #greenupyourlife. Also responsible for stakeholder communications, media, and public relations. Managing a team of voluntary marketing and communication professionals.
2020-2021 DIGITAL MARKETING PRODCUER | CanvassCompany| freelance 3 months | Hilversum, The Netherland
Responsible for campaign strategy for digital marketing campaigns. Improve content quality. Managing content creation and digital production to ensure customer success and happiness.
Managing team of 5fte.
2019-2020 GLOBAL CONTENT MANAGER | interim 6 months | SHV Energy | Amsterdam, The Netherlands
Execution and production for global digital marketing campaigns. Maximize content performance for the campaigns run by the global team. Collaborate between local business unit’s insights and content creation agencies. Select and manage creative agencies to deliver high-quality, lead and growth-generating content. Helping to set up the structure for the internal digital agency: SHERPA.
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2018-2019 DIGITAL MARKETEER | interim 3 months | PSA Finance (via Brunel) | Amsterdam, The Netherlands
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Customer journey optimization and website development for Private Lease and Financial platforms of Peugeot, Citroën and DS in the Netherlands. Digital introduction of the Peugeot Private Lease Deals and implementing campaign or configurator adjustments.
2018-2018 SR. CONTENT MARKETEER | interim 3 months | Rabobank (via Brunel) | Utrecht, The Netherlands
Transform customer insights into creative propositions for consumer insurance in cooperation with Interpolis. Working together with other marketing teams, development squads, data-analysts, and communication professionals to improve customer journeys and increase conversion.
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2017-2018
DIGITAL MARKETEER | interim 9 months | Athlon Car Lease (via EY VODW) | Almere, The Netherlands
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Generate more organic traffic and leads. Develop more brand experience through effective copy and SEO copywriting for 'Athlon Essential’ and 'Athlon Private Lease’. Initiate Content Management Optimization projects for a better digital customer journey. Working together with development, sales, e-commerce and, other marketing disciplines to create more synergy between all digital channels.
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2017-2018 ONLINE MARKETER I freelance | Movers & Shakers | Remote, The Netherlands
Improve visibility and traffic through content distribution. Community management. Content creation and implementation of social media advertising campaigns for Facebook, LinkedIn, and Instagram.
Set up and manage Google Adwords campaigns and improve search optimization. Determine brand strategy and implementation tactics. Implement a consistent look-and-feel.
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2017 SR. ONLINE MARKETEER | freelance | ShowBird
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Online marketing: Google Adwords & Analytics. Content creation for social media and mailings.
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2017 SR. MARKETING CONSULTANT | freelance | U-Consultancy
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The positioning of a new dermatology course for Medical Beauticians. Consult on copy and content for newsletters,
advertisements, and social media.
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2015-2017 SOCIAL MEDIA COMMUNICATION | freelance | Embassy of Dutch Creativity
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Production and publication of social media content. Delivering copy to industry magazines, such as Adformatie & MarketingTribune. Photography and live communication during the events.
2016-2017 CONTENT MANAGER | interim 6 months | Nestlé Nespresso
Content creation for ATL and BTL communication. Creating copy, visuals, and video. Production of voice-overs, photo shoots and video content. Translate international key messages to the local Dutch market and turn the brand story into a local and relevant message. Adaptation of 360-campaigns, including the materials for digital and performance campaigns and social media.
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2016-2017
COPYWRITER | freelance | Counter Content
Blog for ALD Automotive, social strategy WebcamConsult and editing the NIMA-member magazine.
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2015-2016 BRAND MANAGER | 7 months | VNU Media
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Define and develop the brand strategy and identity. Monitor a consistent brand implementation and positioning of NationaleVacaturebank on all online channels. Translating market trends into specific product innovations and
creative proposals for brand communication, lead generation campaigns, social media and PR. Manage creative agencies and media, such as; print, digital and radio. Create social strategy and engagement tactics based on new brand values.
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2015-2015 ONLINE CAMPAIGNER | interim 4 months | Greenpeace NL
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Manage and optimize all digital channels. Develop and implement communications and/or
Campaign strategy. Design and develop online petition campaigns. Corporate branding; publishing content on relevant platforms such as social media, website(s) and mobile. A/B Testing.
Monitor, analyze and improve user-friendliness and online interaction. Translate campaign plans to specific technical specifications, functional design and capabilities in the field of digital innovation.
2013-2015 CONTENT & COMMUNITY MANAGEMENT | freelance | Fair+Fair
Fair + Fair is a unique sustainable-social-concept store with fair products and social design. Development of community strategy & plan. Campaign ‘Indian Moodz’ during the Elle Inside Design’13 festival. Campaign Modefabriek’14.
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2013-2014 ONLINE MARKETING MANAGER | interim 6 months | Telfort (a KPN company)
Online brand management for the mobile segment. Improve online customer experience and increase customer journeys to enhance call reduction. Optimizing website content and multidisciplinary project management for website releases. Development and implementation of online brand and marketing campaigns, product content and new propositions, such as the introduction of 4G. Advise on cross- and upsell possibilities. A/B testing. Establish KPIs and targets for better measurability and findability (SEO).
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2012-2014 SOCIAL MEDIA STRATEGIST | freelance | Plain Vanilla
Consult about digital branding or social media and content strategy. Developing a concept for an easy and effective way for brands to produce social media content on a regular basis for different brands and organizations (e.g. Airmiles and ING).
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2012
COMMUNITY MANAGEMENT | interim 3 months | Museummaanden
Overall community management of Facebook and Twitter, during the annual festival for multiple museums in order to get more traffic & visitors. Co-creation with ‘a friend of mine’.​
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2011
SOCIAL MEDIA STRATEGIST | freelance | Bite the Lemon
Bite the Lemon is a marketing and communication agency. Social media, content strategy and consultancy for brands (e.g. Happy Company).​
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2010-2012
ONLINE MARKETEER | employed | Manpower
Implementation and activation of social media including all internal policies. Purchasing online media. Content management and managing corporate websites. Online recruitment campaigns (e.g. ING and TNT). Online communication and activation for the election 'Manpower Secretary of the Year'.Development of instruction guide for writing online copy for social media and e-mailings. SEO & SEA. Set-up and management webcare (2 fte).
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2009-2010 ONLINE MARKETEER | employed | Brunel
Improving the quality and uniformity of all online publications. The optimization of online visibility, tracking and response. Development and implementation of social media strategy. Database marketing, e-mailings and online campaigns (e.g. Rabobank). Develop a training on writing online copy. Customize publication process and optimization of job vacancies and advert-texts. Integration of social media's corporate website. Set-up and management of webcare (3 fte).
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2007- 2009 PROJECT MANAGER | employed | Comforce Recruitment
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Execution of all the (online) marketing communications. Sales support. Organizing sponsorships and events. Database Marketing. Management and editorship of the corporate websites. Formatting and editing ads, mailings and press releases. Search engine optimization. Recruitment on jobsites and social media. Analysis and advice online marketing. Managing interns and part-time support.
1995-2007 Several jobs in the travel, hospitality, sales, housing and retail industry.
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Education & degrees
2005-2010 HBO Communications (BsA) Hogeschool van Amsterdam
1995-1997 MBO Grafische design Graafschap College | Doetinchem
1991-1995 MAVO (Level D) Staring College | Borculo
Certificates & courses
2009 PRINCE 2 Foundation LearnIT | Driebergen
2007 Sales & Communication Skills Hogeschool van Amsterdam
2002 Spanish Escuela International | San José, Costa Rica
2002 PR & Communications ISWB Opleidingen & Trainingen | Utrecht
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Business Organizations
2015-present BOARDMEMBER MARKETING & COMMUNICATIONS | International Advertising Association (IAA)
Industry organization for professionals in the media, marketing and communications. Responsible for member communication for the IAA Netherlands. Content creation website and social media. PR for ‘Embassy of Dutch Creativity’ during Cannes Lions ’15 until ’17.
Software knowledge
Good knowledge of all Mac OSX and Windows applications. Microsoft Sharepoint experience and worked with various CMS- and/or CRM systems. Good knowledge of Adobe CC Photoshop and Illustrator. Extensive experience with Google Analytics, Google Adwords and/or other (social) monitoring tools. Wordpress-user. Reasonable good knowledge of HTML.
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Competencies
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Creative and innovative. Result- and solution-driven. Venturous, flexible and collaborative. Good planning and organizing skills.
Language skills
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Dutch Fluent
English Fluent
Spanish B2
French Adequate
Italian Beginner
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