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Content localization - Nespresso Vintage Coffee
Date
2017
Location
Amsterdam
Role
Content Manager (interim)
Project type
interim
The introduction of the Limited Edition SELECTION VINTAGE 2014 is the result of years of sophisticated care and expertise. A digital campaign aimed a coffee connoisseurs.
Responsibilities:
Translate all assets, including content localization and formulating key message for the DutchMarket. Translate international key messages to the local Dutch market and turn the brand story into a local and relevant message. Adaptation of 360-campaigns, including the materials for digital and performance campaigns and social media.
Media:
DM, product packaging, store display, print advertisements, social media content, landing page, product page, paid ads. YouTube.
